Effective Health Insurance Business to Business Methods

A lot of health insurance brokers and I have started applying a few different health insurance business-to-business methods across the past several weeks to determine which techniques are the best and have determined a few actually good processes to step-up our sales. I’m happy to have a space to share them with you…

As you know, with climbing gas costs the time-tested business-to-business techniques of traveling to businesses to acquaint yourself and acquire health insurance customers is getting increasingly costly, but this still remains a necessity for inexperienced health insurance brokers to launch their new business. Considering this, a group of health insurance brokers that I work with began brainstorming to determine the best processes to do this to acquire the most bang for our bucks with gas dollars and time investment.

The method we all were commonly doing health insurance business-to-business was haphazardly driving around a township, searching for small-scale businesses, stopping by and acquainting ourselves when we came upon one, distributing brochures and business cards, acquiring the proprietors name and number, then calling up afterwards or desiring to get a call. This works to a point but we desired to find a method of executing it better.

Pre-Planning is the Key!

Rather than being hit-or-miss about your health insurance business-to-business marketing, program beforehand and you’ll come across a lot better results. We have determined that the following steps will assist you achieve this with your health insurance business-to-business campaigns.

1. Assemble an itinerary with pre-targeted businesses that have to acquire their own health insurance. It’s as simple as utilizing phonebook yellowpages and mapquest.

2. Pre-call the business before you ever pass through their doorways. On the call acquaint yourself, tell them you assist small businesses with their health insurance needs and ask to talk to the owner. If the proprietor is not in that location, ask for their name and when they’re normally at that place. Next just inquire if they mind you stopping by sometime later on in the week to drop off a few business cards and inquire what time of the week/day they’re the least busy.

This step affords you a name to call for when you walk through their doorway for and a good time to stop by.

3. Run your health insurance business-to-business itinerary. Stop by each business and ask for the proprietor by name, introduce yourself and tell them that you are the one they talked to before. Acquire their business card first and then give them yours along with a pamphlet. Ask them if you’ll be able to do something more beneficial for them at lower cost pertaining to their health insurance would they be interested in you calling them back. If they say yes then you’ve acquired yourself a great lead.

4. Ascertain a good time to call them back up to talk about the particulars and follow up.

5. Pens: One broker is also giving out a lot of pens at each stop and this has been a genuine hit. People will throw away a pamphlet or business card but they’ll seldom throw away a good pen. This health insurance broker has really had people call him from areas many miles off from anyplace he’s been doing business. Mine are ordered and on the way…

Author: Mac Laton
Source: ezinearticles.com